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Telling your brand story in a creative and entertaining way can drive awareness for your brand, build better relationships with new and existing customers and help you sell. Almost half (47%) of global consumers note that short form videos posted by creators motivate them the most to discover and shop for new products. 1 Brands such as Manscaped, a San-Diego based male grooming company, and Nogu, a Toronto-based artisanal jewelry brand, have seen success...