http://fa-ir.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/help/453968412201452
Lift tests that measure the performance of your advertising objectives, such as conversions or brand recognition, between test and control groups of people who do and don’t have the opportunity to see your advertising. Experiments which is our tool which can answer a predetermined test question within certain conditions and constraints using A/B tests, holdout tests or brand surveys.
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