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There began a huge marketing campaign, including manufacturing a temporary “patient group” that appeared on the date of Paxil’s approval, called Freedom From Fear. The group released a telephone survey according to which “people with GAD spend nearly 40 hours per week, or a ‘full-time job,’ worrying.” The survey mentioned neither GSK nor Paxil, but the press contact listed was an account executive at Cohn & Wolfe, the drugmaker’s P.R. firm.