http://af-za.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/industries/consumer-goods/building-connected-brands
What should brands know about this ever-changed CPG shopper? 1. Purpose-driven marketing: Shoppers are expecting more from brands Sustainability, inclusivity, eco-friendly — shoppers, particularly millennials and Gen Z, expect more from CPG brands and are willing to pay a premium for those that are proactive in reducing environmental impact and care about issues such as sustainability and recycling. 1 They also want brands...
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