http://sl-si.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/industries/consumer-goods/building-connected-brands
Purpose-driven marketing: Shoppers are expecting more from brands Sustainability, inclusivity, eco-friendly — shoppers, particularly millennials and Gen Z, expect more from CPG brands and are willing to pay a premium for those that are proactive in reducing environmental impact and care about issues such as sustainability and recycling. 1 They also want brands to stand for something, in fact, over half of CPG shoppers said they are willing to engage with and support CPG brands that give back to the...