http://pa-in.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/news/how-tui-incorporated-mmm-into-their-test-and-learn-roadmap-to-drive-post-pandemic-recovery
As a result, TUI increased brand investment by 275 % for their TUI Blue campaign in 2022, allowing them to sufficiently executed a Connected Brand campaign and successfully test Branded Content for the first time, which delivered a 7 pt shift in brand awareness (over double the region and Meta Travel norms) Additionally, results showing the efficiency of different buying objectives have initiated a series of incrementality tests to understand how best to execute on Meta to drive the most...