http://km-kh.facebookwkhpilnemxj7asaniu7vnjjbiltxjqhye3mhbshg7kx5tfyd.onion/business/industries/b2b/measurement/calibration
For the same time frame, the attribution model only attributed 500 conversions to Facebook. Under the Proportions method, we would: Attribute the 1,000 conversions to Facebook (giving it a 2x multiplier) For the remaining 1,000 conversions, apply the same distribution ratio for the other two channels Let’s look at the following table: In other words, as Search had twice the conversions of YouTube, Search would be attributed two thirds of the remaining conversions (667 in our example) and...